You can use tools like the HTML and CSS validators from the W3 Consortium. Specify the character encoding of the text on your site. Test your site in a text-only browser to check accessibility. 6) Prevent duplicate content from being created Google detects and penalizes duplicate content, since it is sometimes used to manipulate the positioning of websites. However, many other times duplicate content is created by accident, for example, when generating a simplified page for mobile or a version for print.
Another common source of duplicate content is pages that can be accessed through multiple different URLs. To prevent Google from penalizing you for duplicate content, audit your site for duplicate pages and try to find the cause and fix it. 7) Use valid page metadata Metadata is very important for Google to be able to process the HTML tags on your site. If you use an invalid element in the header or <head>, Google will ignore the elements that appear after it.
Therefore, we recommend that you review this aspect in all the headers of your page. 8) Allow link tracking An inappropriate link format can make Googlebot unable to follow it. To avoid this, keep in mind that Google crawlers can only follow links inside an <a> tag with the href attribute. Also, URLs in this tag must be actual web addresses that Googlebot can send requests to. 9) Make sure Googlebot is not blocked If you accidentally block Googlebot, it won't be able to crawl and index your site's content, and your site's rankings will suffer.
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