Main purpose is to attract, capture, retain and retain new customers; In short, it is about increasing the sales of a brand or company. In this video we tell you what marketing is. When it comes to distinguishing between marketing and advertising , we see that the former is a much broader concept. To get an idea of everything that marketing encompasses, let's stop for a moment at "the 4 P's" that are part of the classic definition of this discipline: Product or service product.
The purpose of a company is to offer products or services to the market, and marketing ensures that these meet the optimal conditions to succeed. In modern marketing, the definition of products is based above all on seeing to what extent they adjust to the needs and Fax Lists desires of consumers, rather than on their technical characteristics. If we find the product or service that responds exactly to what they are looking for, we will have a lot of ground gained. Point of sale or distribution ( placement ) . It is useless to have the ideal product if consumers have difficulty accessing.
Therefore, this area of marketing makes sure to make products and services available to consumers through various means, from physical stores to e-commerce. It is also concerned with creating positive shopping experiences that draw users to the brand. Price ( price ) . In the field of marketing and advertising, price is a key factor. To properly price a product, there are many factors that need to be considered. In the first place, there are the economic objectives of the company: there must be a sufficient margin to achieve them. But the price also crucially influences the perception of the product, so positioning aspects influence the decision. It is also necessary that it meets the expectations of the target audience and that it responds consistently to the actions of the competition. Promotion promotion.