Job change just for payroll vs. For a job that is aligned with our personal motivations. Example of a company that obtains economic benefits applying the brand purpose I recently read an article on the Buffer blog about iFood group Restaurants, which inspired me to write this article. It is a chain of restaurants in Washington DC focused on immigrants in the United States (a country in which immigration is its base and at the same time a problem). They describe their social cause as follows: “Celebrating the vibrancy of what immigration has already brought to our country while also positively impacting today's immigrants.
On their website you can see how they argue and put this cause into practice. It is an example of a high purpose (trying to solve the problems of immigration and immigrants in the United States), with a practical application that also gives them B2B Email List benefits. It is a complicated project, of course. But, can you imagine the support they must have from the immigrant community ? Can you imagine what will happen if these restaurants open in states where immigration is even more present? It's crazy, I'm aware of it. But this is the wonder of purpose. Create magic around you. This is a purely social application, but we can define and apply equally great purposes aimed at other communities or sectors that achieve these things. The key is to connect with your audience from a contribution of real value to your customers over and above your products or services.
In previous articles I have talked about the evolution of B2B sales towards digital, thanks to the acceleration caused by COVID and based on specific studies. That is, in data that supposedly reflect reality. And I say supposedly because if we look at Spanish SMEs, especially small ones, it's something that doesn't quite fit. Before we get into this, let's look at the data. These data indicate that the changes to be made by B2B companies to adapt to the new sales reality are clear (and are based on a study carried out in 12 countries, including Spain): B2B companies need to go digital. The adaptation and growth strategy goes through omnichannel.
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